Join Our Team as a Digital Marketing & Event Specialist in Wuxi, China
Digital Marketing & Event Specialist
Wuxi, China
Job Description
We are partnering with a leading US-based multinational company, a global leader in scientific and measuring instruments, to recruit a Digital Marketing & Event Specialist for their office in Wuxi, China. This company specializes in cutting-edge technologies, including solid-state lasers for material processing, metrology and defect detection, medical device quality control, SMT component manufacturing, and semiconductor processing systems.
The ideal candidate will be responsible for developing and executing data-driven digital marketing strategies, enhancing brand presence, and managing key marketing events. This role requires expertise in B2B digital marketing, proficiency in social media platforms (WeChat, Bilibili, Xiaohongshu, Zhihu), and the ability to collaborate with cross-functional teams and global stakeholders.
Key ResponsibilitiesDigital Marketing (75%)
- Develop and implement data-driven digital marketing strategies to strengthen online visibility and engagement.
- Manage and maintain the company website, ensuring content is up-to-date, relevant, and SEO-optimized.
- Create, curate, and oversee engaging content across social media platforms (WeChat, Bilibili, Xiaohongshu, Zhihu, Rednote, etc.).
- Plan and execute email marketing campaigns to enhance customer engagement and lead generation.
- Collaborate with sales, product, and global marketing teams to align strategies with business objectives.
- Monitor and analyze website traffic, social media metrics, and campaign performance using analytics tools.
- Stay updated on the latest digital marketing trends and best practices to optimize the digital experience for target audiences.
- Track and report on key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts.
- Utilize marketing automation tools (e.g., SCRM, Baidu PPC) to optimize campaign efficiency.
- Organize and coordinate trade shows, technical conferences, and promotional events.
- Handle event logistics, including venue selection, vendor management, and on-site coordination.
- Work closely with internal stakeholders to ensure events align with business goals and brand messaging.
- Track and analyze event performance, providing insights and recommendations for improved ROI in future events.
Qualifications & Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 3+ years of digital marketing experience in an international company, preferably in a technical B2B industry.
- Strong proficiency in SEO, SEM, and social media advertising.
- Excellent writing and editing skills with a keen eye for detail.
- Hands-on experience with digital marketing tools (e.g., SCRM, Baidu PPC) and marketing automation platforms.
- Proven success in social media promotions (e.g., WeChat, Bilibili, Xiaohongshu, Zhihu).
- Strong analytical and problem-solving skills to optimize marketing performance.
- Ability to work independently and collaboratively in a fast-paced, global environment.
- Creative thinker with the ability to propose and implement innovative marketing campaigns.
- Strong time management skills, capable of handling multiple tasks and meeting deadlines.
- Proficiency in both Chinese and English (written and spoken).
Industry Preference
- Ideal Industry: Optoelectronics
- Alternative Industries: Semiconductor, New Energy, Equipment Manufacturing
If you are passionate about digital marketing and event management, and thrive in a technical B2B environment, we’d love to hear from you! Please submit your resume and apply through our website bellow.
Drive Digital Marketing Strategies and Manage Key Events in Wuxi, China
Why This Role?
This is an exciting opportunity to join a global leader in scientific instruments and cutting-edge technologies.
You’ll work in a dynamic, multinational environment with opportunities for professional growth and the chance to make a meaningful impact.
This is an exciting opportunity to join a global leader in scientific instruments and cutting-edge technologies.
You’ll work in a dynamic, multinational environment with opportunities for professional growth and the chance to make a meaningful impact.
 Work with Cutting-Edge Technologies: Digital Marketing & Event Specialist in Wuxi, China
If you are interested in exploring any of the advertised open opportunities, please help us learn more about you. We will not use your information in any way that you do not explicitly approve. Discretion and professionalism are part of our core values. The more details you send us, the easier it will be for us to help you. Inquiries without enough information may or may not be considered. 1. Please make sure that you specify which advertised position you are inquiring about in the title of the form. 2. Your Skype I.D. or Wechat ID is important information for us to be able to communicate more effectively. 3. Before applying, please take the time to understand the job description thoroughly and please do not ignore the "must haves" in the requirements section. For example, if the JD specifically asks for "X" national, it is pointless to ask: " I am not an "X" national but may I apply"? These kind of questions are low priority or might not be considered at all. |
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