Senior Product Marketing Manager LASERS SHENZHEN or Hong Kong CHINA
Senior Product Marketing Manager
Office Location: Shenzhen or Hong Kong, China
A Famous US company with the long history with top laser products.
JOB DESCRIPTION
Reporting to Director, Product Marketing
Needed Senior Product Marketing Manager for owning and driving the business performance of an industrial / OEM lasers product line.
Job Responsibilities:
· Own the product line revenue, orders, P&L and strategy
· Drive OEM design wins and orders and revenue growth
· Define and communicate the product line strategy including positioning, 4 P’s and partnering
· Forecast, with sales and operations input, product line volumes, revenues and margins
· Contribute to the development of product and technology roadmap
· Develop an understanding of market segmentation, application and customer needs, competition, market trends and dynamics to support strategies to target new opportunities and threats
· Develop the requirements and business cases for new products
· Manage the product lifecycle from product launch to obsolescence
· Drive product line decisions including product changes, resource priorities, obsolescence, etc.
· Set product line pricing strategy and work with sales team on proposals for larger opportunities
· Make pricing and go-no go decisions for non-standard product inquiries
· Facilitate business development through training of the sales force, customer visits and demos, building relationships with key influencers and customers
· Create messaging and content for marketing materials including advertisements, data sheets, tradeshows, web site, PR, product memos, newsletters and collateral
· Champion the product line through presentations at conferences and assisting with tradeshows
· Develop product line service strategy with service department
· Assist worldwide sales and service with technical support
· Travel 25%-30%
Job Requirements:
· Minimum 10 years product marketing experience
· Minimum 10 years industry experience in industrial lasers or industrial laser applications
· Education: M.S. or Ph.D. in lasers or laser applications or equivalent and M.B.A. or equivalent experience
· Strong verbal and written communication skills
· Team player and works well in complex cross-functional, global situations
· Strategic thinker / planner while adept at tactical decisions and requirements of the role
Why Join Us?
Competitive company resource and benefit offered
Large company platform for career development
The best products in its market worldwide
Dynamic company culture and team environment
Travel opportunities
Reporting to Director, Product Marketing
Needed Senior Product Marketing Manager for owning and driving the business performance of an industrial / OEM lasers product line.
Job Responsibilities:
· Own the product line revenue, orders, P&L and strategy
· Drive OEM design wins and orders and revenue growth
· Define and communicate the product line strategy including positioning, 4 P’s and partnering
· Forecast, with sales and operations input, product line volumes, revenues and margins
· Contribute to the development of product and technology roadmap
· Develop an understanding of market segmentation, application and customer needs, competition, market trends and dynamics to support strategies to target new opportunities and threats
· Develop the requirements and business cases for new products
· Manage the product lifecycle from product launch to obsolescence
· Drive product line decisions including product changes, resource priorities, obsolescence, etc.
· Set product line pricing strategy and work with sales team on proposals for larger opportunities
· Make pricing and go-no go decisions for non-standard product inquiries
· Facilitate business development through training of the sales force, customer visits and demos, building relationships with key influencers and customers
· Create messaging and content for marketing materials including advertisements, data sheets, tradeshows, web site, PR, product memos, newsletters and collateral
· Champion the product line through presentations at conferences and assisting with tradeshows
· Develop product line service strategy with service department
· Assist worldwide sales and service with technical support
· Travel 25%-30%
Job Requirements:
· Minimum 10 years product marketing experience
· Minimum 10 years industry experience in industrial lasers or industrial laser applications
· Education: M.S. or Ph.D. in lasers or laser applications or equivalent and M.B.A. or equivalent experience
· Strong verbal and written communication skills
· Team player and works well in complex cross-functional, global situations
· Strategic thinker / planner while adept at tactical decisions and requirements of the role
Why Join Us?
Competitive company resource and benefit offered
Large company platform for career development
The best products in its market worldwide
Dynamic company culture and team environment
Travel opportunities
If you are interested in exploring any of the advertised open opportunities, please help us learn more about you.
We will not use your information in any way that you do not explicitly approve. Discretion and professionalism are part of our core values.
The more details you send us, the easier it will be for us to help you. Inquiries without enough information may or may not be considered.
1. Please make sure that you specify which advertised position you are inquiring about in the title of the form.
2. Your Skype I.D. or Wechat ID is important information for us to be able to communicate more effectively.
3. Before applying, please take the time to understand the job description thoroughly and please do not ignore the "must haves" in the requirements section. For example, if the JD specifically asks for "X" national, it is pointless to ask: " I am not an "X" national but may I apply"? These kind of questions are low priority or might not be considered at all.
We will not use your information in any way that you do not explicitly approve. Discretion and professionalism are part of our core values.
The more details you send us, the easier it will be for us to help you. Inquiries without enough information may or may not be considered.
1. Please make sure that you specify which advertised position you are inquiring about in the title of the form.
2. Your Skype I.D. or Wechat ID is important information for us to be able to communicate more effectively.
3. Before applying, please take the time to understand the job description thoroughly and please do not ignore the "must haves" in the requirements section. For example, if the JD specifically asks for "X" national, it is pointless to ask: " I am not an "X" national but may I apply"? These kind of questions are low priority or might not be considered at all.